This meaning emphasizes promotional claims or excitement that may be excessive or misleading.
The product did not live up to the hype.
Ignore the marketing hype and compare the facts.
This meaning refers to creating strong attention or excitement through energetic promotion.
The company hyped the launch for months.
Influencers hyped the restaurant online.
Usually used as hype up, this meaning refers to increasing someone's enthusiasm or energy.
The coach hyped the players before the match.
The music hyped everyone up.